We were engaged by Bucap to help revamp their social media presence and improve their search engine visibility.
Our primary goal was to create a new editorial strategy that would resonate with their customers and stakeholders by using a more modern and recognizable visual style. Additionally, we worked on enhancing the site’s performance and improving its search engine ranking through both strategic and technical interventions.
Company
Bucap Spa
Sector
Document management
Link
www.bucap.it
Customer
Bucap is a leading company that provides archiving and document management solutions. It has offices throughout Italy and offers its services to high-level customers. The company is highly structured and has many certifications and recognitions.
Needs
Bucap recognized the need to change their content production and strategies to better control their presence on social media and search engines.
We provided technical and strategic recommendations to increase engagement on social media and optimize search results for lead generation, rather than just providing information.
Results
- Social engagement is experiencing constant and organic growth.
- Our positioning and ranking on keywords related to our targets’ internet search is continuously improving.
- Site download times have been reduced.
- There has been an increase in quality backlinks.
- Subscribers to our LinkedIn newsletter are interacting more and our subscriber base is growing.
- Leads and conversions have seen a notable increase.
Social Newsletter
SEO positioning
website and articles
SEO articles
and social cards
Identity
For Bucap, we created social media visuals that are consistent with the brand logo and allow for content under thematic headings.
#32479D
#C7CBE2
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#A7A9AC
Website
We performed a technical intervention on the website. This involved migrating the site to our servers that were optimized for the CMS backend used by the customer. Additionally, we carried out CSS and minification optimizations to significantly reduce loading times. At the same time, we worked on optimizing the pages and articles for SEO purposes.
SEO
We have optimized the website pages that are dedicated to services, products, and articles in the thematic sections. We have also identified a positioning strategy on strategic keywords to monitor the acquired ranks and counter direct competitors. We acquired external links to increase domain trust, removed highly toxic links and improved all contents to increase the general page rank on search engines.
Below are some of the activities that we carried out:
- Changes and corrections made to meta tags.
- Review and upgrade of internal cross-linking.
- Improvement of the general readability of the site.
- UX improvement made on mobile devices.
- Core web vitals fixed for both mobile and desktop.
- Canonical URL reporting done to improve page indexing.
Content Marketing
As per the SEO strategy and the target audience, we carried out content production on the company blog, which was interlinked with social media and LinkedIn newsletter.
This helped us to create a synchronized multi-channel digital control plan, which led to significant improvements in our search engine rankings and interactions.
Social Media
We’ve developed a social media strategy including visual links to thematic topics, resulting in a variety of streams with engaging content.
Social Newsletter
Conclusions
Our involvement in the Bucap project included producing strategic content, providing marketing support, and handling the technical side.
We are delighted with the project’s continuously improving results, which will lead to its further development.
