Egokart: A multi-channel integrated communication project.
Egokart is a project that focuses on sustainable entertainment through its track for electric karts. They aim to become a point of reference in this area. To create a consistent visual ecosystem in both the physical and digital world, a communication and identity project has been developed.
Company
Egokart Srl
Sector
Entertainment
Link
www.e-gokart.it
Customer
Egokart is a unique project that brings innovation and fun to Rome. The indoor track spans three levels and covers 460 meters, offering an unforgettable experience that combines enjoyment and advanced technology.
Needs
We needed to create a unique brand identity that was easy to recognize and understood by our intended audience. To achieve this, we developed a consistent style and tone of voice that was used across all our communication channels, including above the line (ABL) and below the line (BTL) marketing strategies.
Results
Recognizability and widespread diffusion of the brand.
Constant growth of followers and users of the track.
Spontaneous involvement of media and influencers
Coordinated
signage
Track
lane
Signage
transversal
Quotes
motivational
Integration
Apex Timing
Social posts
info and events
Newsletter
integrated
Flyer
recap
T-shirts
and gadgets
Identity
We began by optimizing the brand to ensure its usability and readability in all contexts. Then, we proceeded to apply it in various use cases. We developed a visual concept and were involved in the production and graphic layout of the project. Additionally, we extended the design to digital platforms, including the website and social media.
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Website
Communication plan
SEO
We have optimized the website pages to align with user search intent and integrated a data tracking system for bookings and purchases.
Content Marketing
Our editorial and video content was developed based on the SEO strategy to target Egokart’s potential audience and improve engagement.
Social Media
We developed a social media strategy that includes visual links to thematic topics, creating varied streams with interesting columns and appointments.
Newsletter
Videos & Photos
With the goal of raising awareness and preparing for the experience, videos and photos were created. These were then used on the website, social media platforms, and in social campaigns to grow followers, generate visits, and increase e-commerce.
Conclusions
It was an absolute blast creating the Egokart project. Our team was deeply passionate about the idea and the vision of the people involved.
We collaborated with the client and designed a digital presence project that was just as distinctive as the track it represents.
