We collaborated with IWS Consulting to achieve a comprehensive repositioning of their company and brand.
The main goal was to create a new digital presence that would effectively communicate with customers and stakeholders in a professional and corporate manner, without compromising the company’s identity and recognizability.
Company
IWS Consulting Srl
Sector
Information technology
Link
www.iwsconsulting.it
Customer
IWS Consulting is a company that provides IT solutions, outsourcing, and automation services. They are a rapidly growing business that focuses on people and innovation.
Needs
IWS Consulting underwent significant growth and transformation in the recent period, which required a repositioning that aligned with its new pace and direction.
We focused on revamping its digital presence by creating suitable visual and narrative content that resonates with the target audience.
Results
Visual identity improved with more legible branding.
Stylistic coherence of identity.
Easy-to-read website and menu structure.
Clear and defined storytelling.
Headed paper
and gadgets
Feed
social
Social newsletter
cover
Techtalks 2023
event cover
Social cover
website
Employee photos
avatar profile
Brief style
manual
Email signatures
and signature icons
Identity
We helped IWS Consulting by enhancing the clarity of their brand and establishing more structured and consistent guidelines for its use. Additionally, we refined their color palette by creating a hierarchy of colors that aligned with their company, services, and operational context.
#046BA7
#5B9BD5
#78B950
#4A4A4A
Website
Communication plan
SEO
We improved the pages that showcase the customer’s services and the articles we published. This helped us identify a strategy to rank higher on search engines for topics that are relevant to the company’s target audience. We kept an eye on the competitors and acquired external links to increase the trustworthiness of the website. Additionally, we improved the content to boost the overall page ranking on search engines.
Content Marketing
Our editorial and video content was developed based on IWS Consulting’s SEO strategy to capture their potential and consolidated audience’s search contexts.
Social Media
We’ve developed a social media strategy that includes thematic topics, producing various streams with interesting columns and appointments.
Social Newsletter
Videos & Photos
As part of our communication strategy, we have produced video interviews with key personnel to showcase our company’s services, values, and history. Additionally, we have created brief promotional videos highlighting the advantages and benefits of IWS Consulting services in less than 30 seconds.
Conclusions
We collaborated closely with all the Business Units and top management of the company to comprehend the internal and market requirements. Our goal was to create a clear and authentic image of this company to the outside world, highlighting its fresh, young, and innovative spirit.
We worked hard to convey the core messages through our successful and consistent digital presence project.
