Communication Plans

A target-oriented communication strategy

Mazzini Lab supports you in creating a complete communication plan and in line with your mission. The working team of Mazzini Lab has transversal skills that embrace all the different disciplines of the world of communication to offer you a complete service and easily adaptable to your needs.

The skills of our team

Different knowledge is made available for the implementation of a communication plan, in particular: Digital PR; SEO and SEM; Social Media Management; Corporate communication; Marketing; Graphics and creativity.

The activities of Mazzini Lab in this area

Target analysis

We identify the best way to communicate the mission of the institution, taking into account the target to which it is addressed.

Planning of modalities and timing

We develop a communication plan, detailed in terms of methods and timing, tailor-made to meet the needs of our customers.

Creation of communication material

We create all the communication material, both paper and digital according to your needs and your budget.

Relationships with the suppliers

We contact and dialogue with external suppliers to ensure a functional workflow.

Support for the duration of the communication plan

We follow the implementation of communication initiatives, until their completion.

Preparation of a final report

We deliver a final report, with all the results obtained and the planning of subsequent activities.

Communication in crisis situations

Mazzini Lab supports the creation of communication plans in times of crisis for cultural institutions, also paying attention to the policies to be adopted on social media and helping its customers to maintain their credibility even in emergencies.

Mazzini Lab helps you to manage a crisis by carrying out a report of the actions taken by the institution in order to mitigate the damage and to guide the behavior of the entities involved.

Why communicate in crisis situations?

A good communication plan in crisis situations helps to generate engagement and stimulate the participation of the community in emergency management. 

The activities of Mazzini Lab in this area

Choice of a spokesperson

We support you in choosing a spokesperson who will represent the institution in front of the public and in communicating through the media.

Internal communication with employees

We select the best internal communication modes to keep employees in the dark about what is happening and to coordinate roles and responsibilities for emergency management.

Credibility and trust

We implement a communication plan for the outside world to disseminate the actions that are being taken, maintain its credibility and inspire confidence.

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