Be there consistently
A digital presence project is not just a website or a social media page, but a coherent strategy that declines the company, its brand and its values in digital contexts functional to the pursuit of strategic and communication objectives. Digital presence is implementing the company’s communication plan on multiple channels. Website and social media become the stage in which to communicate with your target audience with the production of content consistent with your visual identity, your goals and values.
The skills of our team
Different knowledge is made available for the implementation of a communication plan, in particular: Digital PR; SEO and SEM; Social Media Management; Corporate communication; Marketing; Graphics and creativity.
The activities of Mazzini Lab in this area
Analysis and planning
It is important to understand who the target audience is, what their needs and expectations are.
It is the heart of the digital presence project, and it is important that it is usable and consistent with your company’s brand in terms of messages and communication.
The social networks functional to your goals become an integral part of the company presence and become extensions of the site.
It is imperative to understand how users are interacting with your website and your social media presence, and how you can improve performance.