Digital events to reduce social distancing
Published on 19 May 2020
Digital events to reduce social distancing
Pubblicato il 19 May 2020

To cope with the emergency and stay in touch with your audience.

Webinars or digital conferences allow you to continue the dialogue and increase your digital presence.

The covid-19 emergency made companies understand the importance of investing in digital channels and presence

Webinars, conferences and streaming events have become one of the main means for companies and professionals to make up for the physical presence made impossible by the covid-19 emergency.

Companies understood the importance of their digital presence and began to consider it as an almost exclusive asset in order to continue doing business, marketing and communication.

This new awareness is already bringing about important changes with positive repercussions both on the job market and on sustainability.

Companies are developing new digital ecosystems of which streaming events, webinars and videoconferencing meetings are a part but thanks to which they reduce displacements and emissions and at the same time increase audience, dialogue and efficiency.

Webinar or live event?

There are no clear distinctions but it depends on strategies and objectives that the company wants to pursue.

Like Mazzini Lab, we suggest developing a communication strategy that contemplates, if possible, open events in order to have a wide involvement and, in case, create vertical insights dedicated to particular sectors of the public.

Once you have created an interest base, you can also think about paid premium content.

Which platforms?

This digital revolution has made many platforms flourish that allow conferences, business meetings and streaming on social or dedicated sites. There are also free ones with more or less effective returns: Gotoomeeting, Zoom, Jitsi and Streamyard to name a few.

Our advice is to try them all in order to identify the one that best meets your communication needs and strategy.

Mazzini Lab for SOS Archivi

About SOS Archivi and what we have done for them

SOS Archivi is a non-profit association that deals with the protection of archives, libraries and cultural heritage.

The association takes care of spreading the culture of risk prevention and management and at the same time realizes practical workshops to deal with calamitous and non-calamitous emergencies.

For SOS Archivi we have planned and created a live streaming event supporting this reality in all aspects of the project.

The involvement of the public was guaranteed by targeted communications through newsletters and targeted communications on the association’s social channels.

The goal was to replicate one of their physical events in the digital field to keep dialogue with their target audience open.

We therefore designed a conference with the main sector representatives to give important information on the gradual reopening of archives, libraries and places dedicated to culture. Here is the program of the event with the speakers.

The event was set up immediately as open and disseminated through the association’s website and on its Youtube channel.

The whole initiative was a great success with audience results superior to those of physical events.

There were 515 users connected to the live broadcast, the unique visits to the site in the days of the event exceeded 3,500, while the registration of the event, which was immediately made available, now has more than 2400 unique views and is still growing.


  • Digital events are a valid medium to be integrated into a digital presence strategy of the company
  • Do not focus on a single video conferencing tool but choose according to strategic needs
  • The digital presence becomes a real asset of the company and must be thought of as the only one available at the moment and therefore must be developed with a defined strategic plan

Di cosa ci occupiamo?

  • Valorizzazione del patrimonio culturale e del paesaggio
  • Prevenzione e gestione dei rischi sul patrimonio culturale
  • Ricerca e studio di soluzioni, servizi e prodotti per la salvaguardia e il miglioramento delle condizioni ambientali e climatiche nel settore dei beni culturali
  • Sviluppo di reti e network fra aziende e professionisti per favorire ed incrementare la diffusione di buone pratiche nell’ambito del risk management e della sicurezza per opere d’arte e beni culturali
  • Progetti di comunicazione e presenza digitale

La nostra visione

Ogni progetto ha un impatto e lascia tracce sul pianeta. Proprio per questo siamo convinti assertori di una nostra filosofia di business che ci vede coinvolti solo e soltanto in attività e progetti che abbiano un impatto positivo su ambiente, territorio e società.

Lavoriamo per realizzare soluzioni ed idee innovative e al tempo stesso per mantenere un equilibrio fra le nostre attività e la loro sostenibilità.

Vogliamo dare un contributo per affrontare i grandi temi ambientali e sociali

I nostri progetti ed il nostro modello di business non prescinde dal prendere in considerazione i contesti e le persone in cui si sviluppano.

What we do?

  • Enhancement of cultural heritage and landscape
  • Prevention and management of risks on cultural heritage
  • Research and study of solutions, services and products to safeguard the cultural heritage from climate change and pollution
  • Development of networks between companies and professionals to encourage and increase the dissemination of good practices in the field of risk management and security for art and cultural heritage
  • Communication plans and targeted dissemination

Our vision

Each project has an impact and leaves traces on the planet. Precisely for this reason we are convinced supporters of our business philosophy which sees us involved only and only in activities and projects that have a positive impact on the environment, territory, and society.

We work to create innovative solutions and ideas and at the same time to maintain a balance between our activities and their sustainability.

We want to make a contribution to addressing major environmental and social issues

Our projects and our business model do not disregard taking into consideration the contexts and people in which they develop

Iscriviti alla nostra newsletter

Iscrivendoti alla newsletter acconsenti al trattamento dati secondo la nostra Privacy Policy

Iscrizione avvenuta con successo